A common component of many job offers is the benefits package. However, offering that package is one thing – it’s an entirely different matter getting employees enrolled. There are a number of different factors why employees do not take advantage of this type of incentive – not understanding how to enroll and lack of knowledge about the contents of their package are simply two. But educating employees about their benefits is a great way to increase job satisfaction and reduce employee turnover. So how can you educate your employees about their benefits plan? Here are some suggestions:
- The basics: The first step is to ensure that every employee has access to a copy of the benefits brochure that contains all details about their benefits package. This ensures they have a reference for information that they can keep at home or at their desk.
- Offer newsletters: To remind employees about their benefits, email regular newsletters that highlight certain aspects of each plan. For example, a Halloween edition can touch upon dental plans while a summer edition can describe travel insurance.
- Hold in-person education sessions: Sometimes, employees prefer face-to-face meetings about their benefits. This allows them to ask questions and take notes for their specific situation. Invite consultants who can educate employees about issues such as retirement planning, healthy living, and caregiver aid.
- Provide on-demand information: Education should not end with occasional meetings or newsletters. Creating an online employee benefits portal lets employees search for information 24/7. Add videos, forms, insurance information and addresses, FAQs, and additional details that employees can use to educate themselves when they need a quick answer.
- Designate a benefits guru: Employee benefits support should require the involvement of the company’s Human Resources team. Designate one or two people who are experts in aspects of the benefits package, can answer questions, address issues with claims, locate forms, or can find the right person who has necessary information.
Encouraging employees to access their benefits shouldn’t stop on their first day of work. By creating an educational, informative, and comfortable atmosphere, you can help ensure that employees can truly benefit from their benefits.