“Corporate culture” is a complex, but essential part of getting the most from your business. In Canada and worldwide, executives are looking for new ways to create a work environment that encourages excellence for every member of the team. This might sound challenging – culture is intangible, right? – but there are concrete steps you can take right away to build a great corporate culture. Plus, it’s never too late to begin driving toward improvement!
Clear, Relevant Statement of Values
What defines your business? In this era of corporate social responsibility, customers and employees alike want to support brands that help them live authentically, feeling fully connected to their values. Writing – or refreshing – the company’s statement of values can be a good start, but look for ways to make those values count in the day-to-day, too.
Sponsored events are a great way to inject energy into a company’s culture and put values into practice. Many different events could be helpful; everything from a community fundraiser to a company picnic might boost morale and engagement. A moderately full calendar of annual events can create traditions that contribute to a unique culture.
Expanded Employee Benefits
Benefits help the “average” Canadian worker to feel more invested in the enterprise’s mission. When a business makes a lasting commitment to support employees, they are free to devote more energy to doing the best work possible. Health benefits are always popular, of course – and a strong set of retirement benefits can help reduce turnover and raise loyalty.
Positive and Open Workspaces
Not everyone can have a say in the strategic direction of a company, of course, but everyone should have the opportunity to provide honest feedback and address areas of genuine concern for themselves and their colleagues. Large-scale studies show that employees leave managers, not companies, so focus on creating a healthy relationship between leaders and their direct reports.
Company culture is indispensable to promoting employee engagement. It contributes to better teamwork and deeper professional development throughout the enterprise, which creates value for customers, employees, and shareholders. Making culture a conscious priority will naturally help you uncover new opportunities – start with the steps above and see where they take you!